How to Conduct Research for an Infographic: A Simple Step-by-Step Guide

They say a picture is worth 1,000 words. In reality, a picture is worth closer to 84.1 words depending on a variety of other factors, but let’s face it, that’s not as catchy.

The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together.

And, brands agree with the statement above. In fact, in 2020, infographics were considered the third-most effective type of marketing content, just behind blogging and video.

→ Download Now: 15 Free Infographic Templates [Free Tool]

But before you design an eye-catching infographic, you must first do the research to determine what story you’re going to tell, and how you’re going to tell it visually. And that research stage can be pretty tricky — especially if you don’t have a plan.

That why we put together a helpful guide that’ll walk you through how to conduct research for an infographic, without driving yourself crazy.

Why Marketers Should Use Infographics

There’s a reason infographics are such a popular form of content: Viewers love, engage with, and remember them.

Felix Tammi

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